The story behind BTW...
BTW…Consulting was born not from strategy on the paper, but from passion for people, observation and a dream
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As someone who thrives on human connection, I’ve always found inspiration in the simplicity and imperfection of everyday experiences. One of those places is the pub. Not just any pub, but the idea of a place where things are done with care, intention, and a bit of rebellion against mediocrity. That’s where BTW… was born.
The original dream was to open BTW…PUB – a place with over 25 beers on tap (not just five), where your beer is always served in the right glass or it’s on the house, where phones go in a locker so conversations can flow, and where a sign on a table means “Sit here, I’d love to talk.”
While the pub is still a dream, the BTW way of thinking became a guiding principle in everything I do. When we created FTTH Excellence, we didn’t start with technical expertise – we started as users. We asked ourselves what frustrated us most about the fiber installation process, and then we built the exact opposite. That’s how BTW became not just a name, but a mindset.
BTW…Consulting is here to challenge assumptions, elevate expectations, and create experiences that make a difference – whether in technology, customer journeys, or your business goals.
And one day, when the time is right, BTW…PUB will open its doors too. Until then, we’re pouring ideas instead of beer – but always with the same philosophy.
Milan Mitic
Welcome to BTW...Consulting
Born from passion. Driven by people. Powered by dream.
Let’s Build Something Remarkable. Together.
Whether you need support to build or fix your processes, create a completely new business, upgrade an existing one, launch a start-up, boost your sales, or enter the market early...
BTW... we're here to do it with you.
Just like we did with:
We bring structure, strategy, and execution where it's needed most.
Business Development
From ideation to market traction — we help businesses grow smart and fast.
Sales Management
Optimizing sales forces, processes, and results through hands-on leadership.
Go to market
Launching products and services with clear strategies and precise execution.
CONSULTING PORTFOLIO
Business Development
For Corpo, SME & Start Up
- ▶️ Screening
- ▶️ Process building & improvement
- ▶️ Strategy design & tactical execution
- ▶️ Operational efficiency & analytics
- ▶️ Fieldforce management
- ▶️ Digital platform enablement
- ▶️ Forecasting
Completed Projects:
.- Fix the Fix – O2 Slovakia
- FTTH Excellence – Employment based
Sales Management
For Corpo, SME & Start Up
- ▶️ B2B B2C setup & channel mix
- ▶️ Role clarity & responsibility
- ▶️ Sales design & tools
- ▶️ Franchise models & turnkey rollout
- ▶️ Sales capability training
Completed Projects:
.- Sales Strategy - Solary Fund
- Full-authority Franchise
- employment based
Go to Market
For Start Up & SME
- ▶️ From idea to market impact
- ▶️ Brand positioning & identity
- ▶️ Marketing mix (4Ps)
- ▶️ Sales enablement & Customers Journey
- ▶️ Sales capability training
Completed Projects:
.- Brand Strategy – Solary Fund
- Marketing Pitch Support – Popular
- ICT Hub Venture – Estuar
Coaching & Leadership
On Demand
1:1
Sales / Leadership Coaching & Mentoring Program
Training
The power of story telling
Training
The secret of high performing teams
Workshop
Leadership experience in practice
EXPERTISE
Our expertise is built on decades of hands-on leadership across top-tier telco industry — transforming strategy into impact, and ideas into results.
Business Strategy & Commercial Excellence
By The Way design market-driven strategies and streamline sales operations to fuel sustainable growth and profitability.
Digital & Business Transformation
By The Way enable businesses to harness innovative technologies and optimize processes for greater agility and performance.
Organizational Design & Change Management
By The Way build agile teams and culture that thrive through change.
Go-To-Market & Customer Experience
By The Way deliver rapid product launches and create outstanding customer journeys that build loyalty and increase revenue.
Leadership Advisory & Talent Development
By The Way develop visionary leaders and high-impact talent programs that inspire performance and growth.
FTTH Excellence
„We believe that every household deserves a seamless, efficient, and exceptional optical installation experience. That's why we created Digital Management Platform — designed to elevate customer satisfaction, improve key performance indicators, and redefine the standard for optical installations in the home.“
Our Track Records - By the Numbers
FTTH Excellence – Cost Benefit in Action
Real Case. Real Impact.
5.000 monthly orders. 70% conversion rate. Here's what happens when FTTH Excellence takes over — faster installs, fewer cancellations, and revenue that speaks for itself.
Partnerships for authentic experiences.
We’ve invested in your business as a franchisor.
We scale your operations with proven tools and hands-on support — like true partners.
Let’s invest together in a solar plant.
Through Solary Fund, we co-invest in solar projects that deliver long-term value.
BTW FOUNDATION
Navigating Success. Together.
At BTW...Consulting, we believe that strategy is personal, transformation is collaborative, and results are meant to be shared.
BTW doesn’t just stand for “by the way.”
It represents everything that sets us apart — our mindset, our methods, and the meaning we bring into every project.
Our Mission is Clear:
"BTW...Your Success Matters Most"
We exist to empower individuals, teams, and companies to navigate change with confidence – and turn ambition into action.
Our Way of Work
We go beyond consulting — we stand beside you as partners, guided by six essential principles:
- By the way, we embrace change and adapt strategies to meet evolving client needs and market dynamics.
- By the way, we empower clients to make informed decisions and take ownership of their success.
- By the way, we strive for continuous learning and improvement to deliver increasingly impactful solutions.
- By the way, we foster a collaborative environment where diverse perspectives are valued and teamwork leads to innovative solutions.
- By the way, we maintain open and transparent communication with clients, fostering trust and accountability.
- By the way, we focus on delivering measurable results and tangible value for clients' businesses.
CONTACT
Get in Touch
We’re just a message away.
Milan Mitić
20+ years in Telenor/Yettel Serbia & 25+ years in telecommunications
10+ years as Retail Director, Serbia & Montenegro
Project Manager – Retail, Telenor Banka
Program Manager – Hipernet FTTH, Yettel Serbia
Project Manager – Fix the Fix, O2 Slovakia
Founder & Owner, BTW…Consulting
milan.mitic@btw.rs
+381 63 430004
LinkedIn profile
Ognjen Vasiljević
18+ years in Telenor/Yettel Serbia & 25+ years in telecommunications
10+ years as Head of Sales Channels, Serbia & Montenegro
Franchise Management Expert
Project Manager – Hipernet FTTH, Yettel Serbia
Consultant – Fix the Fix, O2 Slovakia
Co-Owner, BTW…Consulting
ognjen.vasiljevic@btw.rs
+381 63 530444
LinkedIn profile